Eric Morley leads the company with his vision of unique and fresh perspectives in multichannel communications and advertising. After 20 years in the industry, and as CEO of Blue C Advertising since 1998, his passion, expertise and continued focus are on supporting his client’s business sales growth. Eric’s consultative approach to messaging communications results in brand achievement; with the right tools they can tell a story and resonate with customers. The Blue C team is comprised of a select group – account supervisors, project managers and creators who have successfully assisted brands across numerous industries to convey their messaging in culturally relevant ways. The dedication among this group is with Morley’s direction in building and refreshing brands by connecting them with target buyers through objective initiatives, decisive strategy and effective creative solutions. Eric has worked with the well recognized company leaders such as Seagram America, Monster Energy, Azunia Tequila, Absolute Vodka, Captain Morgan Spiced Rum and Patron Tequila. He has consulted on brand development, positioning and activation for other giant brand leaders including Toyota, MINI, Hyundai, Irvine Company, Segway, Kawasaki and Honda. Eric is highly experienced with on-premise, off-premise and on-site promotional strategies as well as distribution strategy growth and communications. In addition to Blue C Advertising, he is dedicated to building the “Blue C Cares” program that focuses on three pillars: Caring for the Community, Those in Need, and Caring for the Next Generation Through Mentorship. Key examples of giving back are the “Wahoo’s Baja Support Run,” now in its seventh year, which helps support orphanages with food and supplies in Baja, Mexico, and “Club Dust,” which builds homes in the Tecate border region. With an eye towards our next generation, Eric is also an adjunct professor at Concordia University in their Masters program and actively lectures at colleges on the topic of marketing and brand development strategies.